What are the True Values and Unique Selling Points of a Business?
What are the traditional values or unique selling points (USPs) of a business?
It’s a question that came up in a discussion I was having with other business leaders in the last week or so and it prompted me to re-evaluate what it is that I think defines Your Comms Group (YCG).
For me, the problem with many of the so-called external values that are often associated with businesses is that they aren’t really values at all, but rather the way in which those businesses choose to publicly differentiate themselves from their competitors.